Aisha Syrian Sweets
  
— What’s that? Bachlava? Lukhum? A persimmon? Basturma? — Aisha is the Arabian sweets made manually by the Syrian master Al-Amin. We had an interesting problem to solve — make unknown unususal product in Russia close to the consumer.
 
— «Aisha … Aisha …» — it’s a song, right? — Name belonged to the favourite wife of the Prophet, and means a lot for Moslems. What’s for people, not the interested the Arabian culture it’s simply familiar word, thanks to the song.    
— Box makes sense. But why did you made a plastic package? — Why overpay for gift packing when you simply want to buy sweets to have a cup of tea? 
— Why the package is square? — The official version: it is a characteristic form for the Arabian culture. Actually… why not? 
— Really tasty? — Really. 
Ruworked
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Designer
Dmitriy Sazonov
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Copywriter
Kirill Evdakov
Nickolay Andreev
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Manager
Natalia Tarakanovskaya
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