Main visual idea of the brand is in the logo. It consists of several elements. There is the myth about abduction of Europe in the center of composition. This myth is stylized and rethinking graphically. It is not our version about myth, this is the myth, a metaphor that reveals the essence of the brand: we "abduct" European values, European city, and transported them "through the sea”, ”to the other side”. The metaphor is transparent. We do not hide the ideas, we really borrow a western civilization based on ideas of freedom and equality.
Corporate colors of Costa Rusa are also the elements of identity. This colors are sandy-yellow and celestial-blue. These colors represent the two elements, its constant interaction and confrontation.
The images presented in the logo are also used as identity elements in the image of Europe, of the bull and the module of two triangles.Example of integration of corporate identity’s elements in the architectural environment of the city. Gates.Costa Rusa’s arms is a stylized heraldic implementation of the idea embodied in the logo.
Elements. bearing the emotional-semantic load, are presented on the arms:
1. The image of mountains, which illustrate the geographical relief of the Black Sea coast.
2. The image of the bull is the image of Zeus, who is in heaven (which emphasizes the cloud).Overhead, the sun is shining – this is a symbol of life, enlightenment, the symbol of divine light.
3. The image of Europe is the maiden standing at water, pending.
4. The image of cypress is an image of an eternal life in Christian tradition. The Bible ascribes cypress to tress growing in the garden of Eden. Noah’s ark was made of the cypress. Four cypress are the embodiment of four seasons, cypress - an evergreen plant and this means "all year long summer”.
Motto:
Locus Europaeus trivialis – it Latin these words mean "usual European settlement, resort"
Ab exterioribus ad interior - in Latin these words mean "from external to internal". This phrase explains Costa Rusa’s aspirations to of achieve inner sense of well-being for each resident by creating a comfortable environment.
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